You are about to discover
a PROVEN system that has helped hundreds of businesses
around the world. How would you like to:
Your Sales, Eliminate Your Competition From the Buying Process,
Significantly Shorten The Sales Cycle and Get Results Within
"Referral Marketing is One of the Best Ways to Increase Sales
and Profits, Decrease Cost of Sales and Gain New and Loyal
Monday 7:18 AM
Attention: Business Owners
Let's get right to the point.
Most companies do not have a formal referral marketing system in
place. As a matter of fact, most business people and even
many sales professionals get sick at the thought of asking for
referrals, so they never ask, or they ask incorrectly
And even though most every business owner gets referrals, I
think very few understand how referral marketing can and should
work. It amazes me how many businesses don’t realize the
huge sales and profit potential they are missing by not having
an active referral marketing system in place.
You and I both know that a referral is the easiest sale to close
and in many instances you make more money because the prospect
comes in “pre-sold” and with fewer objections. So if you and
I both know this...
Why Don’t More
Sales Come From Referrals?”
true that a good referral marketing system can generate a ton of
increased sales and profits. Not only that, if properly
implemented it can literally run on auto pilot.
But the sad truth is...
companies don't get as many referrals as the could or should
because of two main reasons. They just don't know how to
ask for referrals and they don't really know how to set up and
implement a referral marketing system.
remember, asking for a referral is one thing, having an
effective follow up program and ongoing referral marketing
system in place is quite another. This unfortunately is
where many businesses fall short.
about you? You probably sell great products and provide quality
customer service. No doubt you have a great reputation and your
customers love you. If that's really the case, why aren't you
getting more referrals?
My experience has shown me that there are 3 main reasons:
People either don’t like asking for referrals or don’t know
how to ask.
When you or someone from your sales team does
ask for a referral, it is a half-hearted attempt and then
there is no real system in place to measure and/or follow
Most sales people get so excited about closing a deal; that
they either forget to ask for referrals or feel that they
may “blow the deal” if they ask a new customer for a
referral. Sound familiar?
Well it doesn't have to be that
Can Use My Simple, Time Tested, Step-By-Step System
that Turns Your Business into an Unstoppable Referral Generating
The Essential Referral Marketing System©
The Strategies Contained in The Essential Referral Marketing
System© Manual are Proven Techniques Developed Over Years of
Trial and Error.
to your business that are already “pre-sold”.
...Let you cut
your advertising budget back significantly yet bring in more
sales team to spend up to 60% less time closing the sale.
calling YOU to make an appointment.
you spend more time working on other parts of your business.
auto-pilot and bring in a constant stream of referrals.
You know what
the best part of this whole thing is? Once you learn the secrets
of The Essential Referral Marketing System©, you’ll be
able to put the program on autopilot. Your company will
have implemented a whole new system that few if any of your
competitors have. They will be stunned at your increase in
sales. You’ll wonder how you ever did business with them
Why Are Referrals So Powerful?
are independent endorsements from 3rd parties
that give you, your products and your business
credibility that no amount of paid advertising can buy.
Referral-generated customers are the least expensive to
acquire, most profitable to sell, and remain a very
loyal source of new business.
almost nothing to acquire and if done right, they come
in 24 hours a day, 7 days a week
Referral-generated customers also tend to buy quicker,
negotiate less, buy larger quantities, and continue to
refer even more business to you.
effective referral system enhances and builds upon all
your other marketing efforts. It is the thread
that ties them all together.
Referral Marketing Program© is a Detailed and Systemized
Approach That Turns The Sale of One Into the Buying Power of
Here Are Just a Few Things You’ll Discover in The Essential
Referral Marketing System© Program
The two most important referral programs
that every small business should be using, and it's
not word of mouth!
The best and worst way to reward referral
It's not as obvious as you think.
The three most common objections that
people give when you ask them for referrals and
specific word-for-word responses that not only turns
them around, but gets them wanting to find referrals for
What's your ETDBW score?
Knowing the answer can make the difference between good
and outstanding customer service. Take the test
and find out.
You know what most businesses do after
the sale is made...NOTHING!.. I'll give you 8
"moments of truth" that can turn what used to be a
"one-shot deal" into a customer for LIFE!.
What's the verdict on Referral fees?
Should you use them? Page 66 explains it all.
Getting referral resistance? I'll
show you to turn that around fast!
16 goodwill "freebies" that make a
big impression on your customers. They're easy,
fun and cost you almost nothing.
You never get a second chance to
make a first impression. I'll show you 14 ways
to make a good impression on every potential customer
that calls or comes into your showroom
How to help the right people give you
more effective referrals I give 7
effective ways – it’s easier than you think!
Want to ask for referrals but not sure
how to do it? I'll "hold your hand" and walk
you though a proven 6-step process that works every
that’s just the beginning...
See and Hear
Actual "Footage" From the Video Program
Simply Enter Your
Name and E-mail
Address and Click
Show Me The Video
A Special Message From Dave
Addition, I'll Also Send You a
That You Can
Secrets to Getting Powerful Customer Testimonials"
How to Use Testimonials to Break Down Fear and
I respect your
trust and privacy. I will NEVER, NEVER,
NEVER share your email address with anyone at any
time. I hate SPAM more than you do!
Let Me Take a Moment To Shatter a Few Referral Marketing Myths…
Referral Myth #1
“If you Get “Word of Mouth” Prospects Coming Into
Your Store, Then You Already Have a Referral System”
Unfortunately, word of mouth
referrals only happen by chance, there is no real
system in place to implement it, track it or improve
it, it just happens. You can’t really count on
it or control it and therefore you really don’t have
a system at all.
FACT: If you are just relying on word-of-mouth to
bring in new customers and grow your business, your
sales and your own personal income will never get
close to reaching maximum potential.
Referral Myth #2
"Selling and Advertising "The Lowest Prices"
Automatically Gets You Referrals"
If you count on a low price to get
referrals, you will always loose. Why?
Because no matter how low you sell your products,
there will always be someone else willing to
undercut you and sell even lower.
Not only that, but in many cases, you
are competing against other businesses in the area
with more money, more resources, better or multiple
locations, maybe better buying power, more
inventory, etc. etc. Your ad just gets lost in
worse - How many times have you advertised a special
price or special terms only to see your competitor’s
ads right next to yours with lower prices and better
FACT: Customers aren't always looking for the lowest
price so much as they are trying to get the best
Referral Myth #3
"Give Great Customer Service and You'll Always Get
I have to be honest with you, great
customer service is the “price of entry”. If
you are not going to give great customer service
then why bother staying in business. Without
great customer service, eventually you won’t have
any customers at all. Customers expect great
service so you better be giving it to them.
FACT: If you give great service, your customers will
tell a few people. Give bad service and
they'll tell dozens of people.
Referral Myth #4
"Your Current Customers Love You and Would Be Happy
to Give You Referrals - Just Ask Them"
How many of you dread the thought of asking your
customers for a referral?
Many companies think that asking for
a referral from a previous customer means asking
them “annoying” questions such as: "Do you have
anyone to recommend to me? or "Who do you know that
is looking to buy a Jet Ski?"
Customers feel bad if they don’t know
anyone and owners feel bad if they don’t get a
positive response. In addition, if your sales
team does ask for referrals, they do so
“haphazardly” and there is no real system in place
measure and therefore improve the process
FACT: It's not always what you ask, but how you ask.
If you continually provide valuable products and
services to your customers, they will want to give
you something in return. The problem is, they
don't always know how. I will show you how,
what and when to ask to be most effective.
Referral Myth #5
"I've Been in Business For 20 Years. Everyone
Already Knows Me and My Business"
addition, I don’t care how great your office or
showroom looks, how many awards you’ve won, how low
your prices are or how wonderful your product
assortment is, the bottom line is this. If you
don’t have a
systemized approach to generating leads and
referrals, your company will never generate the
sales that it could or the profit that it should.
A Recent SBC (Pac Bell) study showed
in the average geographic market (325,000 people)
that in one year alone 60,490 new phones were
connected and 54,274 were disconnected. Old
customers move away, new potential customers take
their place. In other words...not everyone
Referral Myth #6
"The BEST Place to get Referrals Are Your Own
While you can get great referrals
from your satisfied customers, they are not the only
place to find great referrals.
FACT: There are 2 other places to get
referrals that are more predictable, more consistent
and more willing to provide you with qualified
referrals FOR FREE (or darn close to free).
The 5 Keys To An
Effective Referral Marketing Program
Must Be Systematic.
This means that the specific referral strategies can be
duplicated and made to work in any type of business with the
same or better results. A great referral system is one
that can generate referrals automatically – i.e. “auto
Must Be Exponential.
Effective referral systems get many people to refer your
business simultaneously (Note: This is one of the problems
with asking for referrals -- it's a one-to-one type
of referral program, not an exponential program).
Must Take Advantage Of Networking.
Networking can transform the power of one into the power of
many. Effective Referral Systems tap deep into
people's network of friends, family, and associates.
Networking continues to provide leads on a consistent and
Uses The Right Incentives To Motivate People To Refer.
Let's face it -- most people are either lazy
or too busy to care about your business so the best referral
systems use some sort of incentive system to keep them
motivated and referrals coming.
Refers People To High Quality Products And Services.
- No referral system can be effective in the long run
without having high quality products or great service to
back it up (That's where your, people and products come into
Here's What Else You'll Discover in This Proven System...
Help them, help you! Get your
referral partners to think of your business first when
they are asked to recommend your products.
Got COI? You sure do but may not
even know it. Tapping into you COI can flood
your business with more referrals than you can handle.
15 point customer complaint checklist –
review this list with your employees regularly and
watch your customer service improve DRAMATICALLY
12 EASY customer service ideas
that are guaranteed to make your customers “sing your
They are so basic that any business can do it...but
hardly any do.
Want to see some successful referral
tactics? I've included examples of letters,
postcards, phone scripts that you can copy and implement
How to identify multiple referral
Identifying and get them to "sign on" will bring you
more qualified, ready to buy customers than any
advertising program you could ever run.
99 of the world’s most powerful referral
strategies. I've put together a 6 hour video
presentation that show you all the SPECIFICS.
Dozens of off line and online resources
to get your referral program up and running in a flash -
worth the price of the program all by itself!
How to get the media/press to send you
tons of free referrals – you’re gonna love this one
How to use fast food (you read right) to
get referrals –
I am still amazed how easy this is
How off line and online strategies
can and must work together to be most effective.
How to get kids to bring their parents in
and parents to bring their kids into your showroom.
Learn how some of the best marketers in world do it.
What I’ll teach
you is the same system that I’ve taught people just like you
from all over the USA for the past many years. Even people
with no sales or marketing skills and experience went on to get
more referrals than they ever thought possible.
"Here's Exactly What You Are Going to Receive Via Instant
You Order The Essential Referral Marketing System©
Essential Referral Marketing System© Manual
Explains in Detail Everything You Need to Know To Have Your Own
Referral System Up & Running Within Hours.
$197 Value - Comes as a PDF
How to keep the referrals coming in month
after month year after year. I explain the steps you
need to take now to ensure success
How to turn ordinary customers into raving fans.
I give very specific strategies to get your customers to "sing
A 6-step process for asking for referrals that
works just about every time. This is worth the price of
the entire system by itself!
The best types of referral programs and when you
should use each one to be most effective.
6 Hours of Video
99 of My Favorite Referral Marketing Strategies
Explained in Detail With Specific Real
A $297 Value
If you’re like me, you have to actually see something
with your own eyes before you really understand how it works.
So what I’ve done is scanned
99 of my favorite referral documents and tools that I’ve
accumulated over the years and assembled them into a powerful
power point presentation and videotaped the presentation.
As you go through the program
you’ll see actual referral samples and tools and hear me
explain how to use each tool and implement it into your own
These videos are available for immediate viewing
via streaming video or you can download them onto your computer
for viewing at your leisure. Each video is a
PowerPoint video presentation.
All you need to do is sit back, listen and watch as you learn
how each referral system works.
The Essential Referral Marketing System©
Power Point Slide
A $29 Value -
Comes as a PDF
I created this 91 page training guide so
you could follow along and make your own notes next to each
slide as I explain each referral strategy on the 6 videos.
To be sure that you didn't miss any of the details found on the
videos, I included all 271 slides found on the videos.
Think of the Videos and the Slide Summary as your
private, personal, marketing class, with an infinitely patient
teacher who repeats instructions and advice on demand.
like having your own personal trainer!
Referral Marketing System Toolbox -
A $99 Value -
Comes as a PDF
page handbook takes a more detailed look at some of the
referral strategies found on the video presentation. It
includes 42 "templates" that you can easily modify to
whatever specific product you are selling or trying to promote.
Needless to say, the information contained in the
Toolbox alone is worth far more than I’m asking for the entire
program. The ad templates alone would take you days to create
yourself, even after you’ve understood the principles.
a Limited Time I am going to Offer a Special Bonus
Free 30 Minute Consultation
One Half Hour Free One-on-One Consultation
Consult FREE with David Carleton for 30 minutes on
how to get your referral marketing system up and
running as soon as possible so you can start
generating more sales and profits.
Since I began offering this FREE consultation, I
have been literally inundated with phone calls.
I am not sure how much longer I will be offering
this bonus, so if you are interested I suggest you
So Let's Add It
1. The Essential
Referral Marketing System Manual - Comes in PDF
format for immediate download
2. 6 Hours of Video
Tutorials Explaining in Detail 99 of My Favorite
Referral Strategies - watch in streaming video or
The Essential Referral Marketing Power Point Slide
Summary Tutorial Guide -
Comes in PDF format for immediate download
The Essential Referral Marketing System Toolbox
Comes in PDF format for immediate download
BONUS: FREE - 30 Minute Consultation With David
Carleton to "Kick Start" Your Own Referral Marketing
it is available)
One Year Money-Back Guarantee
The total value of this
powerful system is $772. But your tax-deductible
investment for this powerful system is
If your program is worth so much,
why is your price so low? 3 Reasons.
First I practice
what I teach. I have a 30-year reputation of over
delivering on value. That is much more important to me
than some short-term profits. I'm sure you do the same in
Second, all the
information is available for immediate download, so there is
nothing for me to ship, pack and send. You get the info
right away and save money at the same time!
have been so many businesses I've known and worked with over the
years that have taught me so much, that I felt this was my way
of giving back. So there you have it.
Convinced? Let Me Make This Even Easier For You...
to 12 full months to review and profit from my
program. If you don't feel the program is all
that I promised, I
want you to send it back to me for a full refund.
This program comes
with a no-questions, 12-month money back guarantee.
ahead, take your time, take it for a 12-month
be completely satisfied
or I want you send it back.
If for any reason you
decide that this program is not for you, just e-mail
me any time within 12 months and I'll buy it back
from you for every penny you paid.
Pretty Bold Guarantee
Still Have Questions?
Here to Order The Essential Referral Marketing System©
For Only $147
So Here Are Your Choices:
Do what took
me over 20 years accomplish... Time sucking, painstaking
trial and error strategies.
But you need more sales NOW!
implementing a referral marketing system and watch your
sales continue to slide. Hey maybe things will magically
Talk to other
businesses or attend some industry seminars to try and come
up with some new strategies.
But haven’t you already tried
outside marketing consultant to help you for a few thousand
dollars. I don’t think so!
Give yourself the lucky break you deserve and
Referral Marketing System©
next move is up to you. I’ve shown you that The Essential
Referral Marketing System is as risk free as any offer can come.
You and I both know that if you’ve read this far in the letter,
you’re seriously interested in increasing your sales, profits
and personal income. All that’s left to do now is
Here to Order The Essential Referral Marketing System©
For Only $147
(You Can Order 24 hours a day, 7 days a week)
To your continued success,
P.S. - Think of it this way...If you close
just one more sale as a result of my system you'll more
than get your money back.
P.S.S. - Please don't delay your decision to
buy a program that you already know will help your business.
Click here now to order.
P.S.S.S. - With my 12 month Guarantee,
you really have nothing to loose and so much to gain. Do
this, it's the right thing for your business.
Click Here if
You're Still Not Convinced...
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